Compose a 1500 words essay on Write a on Amazon.com INC. Jeff Bezos was not a born entrepreneur, he graduated from Princeton University and began to work in the field of computer science on Wall Street moving on to become the vice president at Bankers Trust (Byers).Due to his interest in the rapid use and growth of Internet technology, he devised the idea of Amazon.com. Thanks to the idea generated by Jeff Bezos, he quickly gained the identity of being the prominent entrepreneur who devised the dot-com idea and made him a billionaire soon. It started off as the bookstore initially and has now transformed in to the largest online retailer of the world as well. It has expanded its operations in a variety of ways and offers millions of online books, movies, songs, merchandise and just about anything. It can be safely concluded that Amazon has converted into an everything store where merchandise of every kind is traded online. Shoppers are offered convenience that have the facility of shopping for almost anything online and can easily download books, games and films to even their portable devices such as tablets or smart phones. Other products such as the self publishing and online advertising are also offered on Amazon.com.Therefore, the customers Amazon Inc serves have been stated in the mission statement itself, which are consumer customers, seller customers and the developer customers. Therefore, Amazon Inc is a platform which does not only let the customers to download and buy the merchandise, but at the same time gives them a platform to sell their merchandise online as well to the interested customers.The marketing strategy that has been introduced by Amazon rests on six facets: it not only offers products and services to be purchased by the customers but at the same time, interface is user friendly which can be easily and conveniently used by the customers. The services and products offered at Amazon vary from small scale to the
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