Address the following questions (even if you choose yourself as CEO to make the statements): – Please begin your essay assignment with an introduction for the reader about the crisis and how best to handle the situation. – Formulate your crisis message using the Crisis and Emergency Risk Communication (CERC) model. – What are the essential elements of an effective spokesperson in a crisis?- What criteria are considered in selecting that particular person? – Why do you think it would be important to have a well-trained spokesperson speak for the corporation during a crisis such as this one? – Why might the media wish to speak with frontline employees during a crisis? – How would you, as CEO, correct erroneous information given out by the spokesperson? Research sources to support your ideas. Your essay should be a minimum of two-pages in APA format. You must include a minimum of two sources, at least one source from the CSU Online Library.
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