Shangri-La” Hotel

Task Description (Choose website of “Shangri-La” Hotel)This is an Individual Assignment. Students are to select any Tourism or Hospitality marketspaces to find an organization or enterprise that is engaging in significantly by interactive marketing activities over the web, conduct an audit of the site. Students are required to present a report on their analysis.You must have your market and organisation approved by Lecturer by week 4.In your report on the website, you will:· Identify the purpose of the site and its web business model· Decide the target market for the site and any consumer behaviour issues of that target market· Consider the dynamic forces of the industry in which the organization operates,· Carefully analyse the site and critically evaluate it using 7Cs of customer interface, Web Qual, ease of navigation and attractiveness of the site, how it builds traffic/ develops e-CRM, and the effectiveness of its online branding.Task Length – 3000 wordsCriteria used to grade this task:1. Identify the purpose of the a website and its web business model using a real-world example2. Identify the target market for the site and any consumer behaviour issues of that target market3. Carefully analyse the site and critically evaluate it using digital marketing analysis tools4. Examine internet marketing strategy of a given business and its relationship with business strategy5. Profile a company’s current customer base and potential target markets as well as its competitors6. Compare different elements of a company’s communication mix and justify the extent to which they should be supported or supplanted by digital and direct marketing methods.7. Examine the influence of the internet on the marketing mix8. Correctly reference literature review using the APA referencing style(Not less than SIX references in APA style)

Leadership Style

Submit a 250 words essay on the topic Leadership Style.leadership ensures that leaders and employees interact in different ways and subsequently build close relationships that promote prog

Let’s Get Started

Team with top experts around the globe to succeed in learning

 

How it works

If you are looking for the best essay writing services for cheap, then you have come to the right place. Essaytab.com specializes in custom academic papers for all levels of students. From high school students to college graduates and undergraduates, all the way up to university students at master’s degree and even doctoral levels.

Place an order

Fill out the order form. Attach any custom instructions.

Make Payment

Pay online safely with major platforms.

Writing Process

We’ll assign your paper to the most suitable writer & editor.

Get your Order

Once complete, we’ll send the paper to your email.