♦ EssayTab ♦

Best Essay Writing Service

Freebies just for you

We are available 24/7

Our writers operate under strict confidentiality guidelines and never disclose any information about our customers to other parties. Your details will be protected by our Security and Privacy policies that are in place to safeguard your interests.

Free title page and bibliography

When you order a paper from us, you will get a free bibliography and cover page.

Formatting according to your instructions

Our writers are pros in various writing styles such as APA, MLA, CMS and Chicago referencing styles.

Unlimited Revisions

We offer unlimited revisions at no extra cost. We’ll rewrite your paper as many times as we have to until it meets your requirements.

Starbucks Company Analysis

3.1: Diffusion of Innovation and Product Concepts (25 marks)Suggested time: 1 to 2 hours Length: Please write a response in point form Assessment: This part of the assignment will be assessed using the following criteria: Understanding of the factors that influence the adoption and diffusion of innovation. Identification and description of the marketing mix implications of each factor in this context.

As a member of Microsoft’s a new product team you participated in the development and marketing of “Surface” the company’s entry into the tablet world.

Go to Microsoft’s website at http://www.microsoft.com/Surface/en-CA. Review the product information about their tablet, the Surface.

Consider the product factors that influence the rate of adoption and diffusion of innovation. For each of the five factors, explain how that factor might affect the speed of the adoption of the new tablet, the Surface. Will each factor increase or decrease the rate of adoption? (10 points)

Identify five other non-product-related factors that might influence the rate of diffusion of innovation. Draw from your own experience on what influenced you to buy or not to buy a new product. (5 points)

Then make five marketing recommendations to the Microsoft’s team manager that will speed the adoption of the new product now that it has been introduced. These might relate to personal factors, sociocultural factors, organizational factors, or other factors outside of the control of marketers. (10 points)

3.2: Product Management Concepts (50 marks)Suggested time: 2 to 4 hours Please response in essay format and/or point form as appropriate and limit your response to using 1.5 line-spacing.

Assessment: This part of the assignment will be assessed using the following criteria:


Depth of insight and analysis

Rationale/support for the conclusions drawn

Go to the Internet and log onto Starbucks’ website at http://www.starbucks.ca. At the bottom of the home page under “About Us” read about the company’s heritage, company, and investor relations (overview). Go back to the top of the home page and review the products, menu offerings, and the responsibilities of the company. If you have an opportunity visit a Starbucks store. Now answer the following five questions:

In spite of heavy competition from other coffee retailers in the marketplace, Starbucks secured the largest market share. What five factors do you think accounted for Starbucks’ success in securing its market share? (10 points)

Using marketing concepts, terms, and information from this module, describe Starbucks’ product strategy of in terms of: Product concept: core, actual, augmented, and potential product. (8 points)

Product line: width, length, depth, and product line strategy. (12 points)

Describe and evaluate the branding strategy for Starbucks. What are the main advantages and disadvantages of this strategy? (5 points)

Given Starbucks’ growth all over the world, how would you recommend they organize their marketing effort (the structure of the people) for managing existing products and developing new products? (5 points)

In your opinion, what stage of the product life cycle are Starbucks’ products? What makes you think so? What are the marketing mix implications of being in this stage? Discuss product strategy, pricing strategy, distribution strategy, and communication strategy implications. (10 points)

3.3: Pricing Strategy (20 Marks)Suggested time: 1 to 2 hours response in point form

Assessment: This part of the assignment will be assessed using the following criteria:


Depth of insight and analysis

Rationale/support for the conclusions drawn

When pricing a new product, a marketer will select a strategy from several different price strategy options. The most common strategies used are skimming price and penetration price.

What are the advantages and disadvantages of each of these two price strategies for the organization? (10 points)

What are the advantages and disadvantages of each of these two price strategies for the customer? (10 points)

3.4: Report Structure and Presentation (5 Marks) Remember, you will be judged by the structure, clarity, presentation, and quality of your work. present in a formal manner suitable for business.

“Struggling with a similar assignment?”

Place an order below and we’ll get it done within the deadline selected.

EssayTab is hands down the best essay writing service for college students. I was initially skeptical about the quality of a product that has such a low price point but I can tell you that it’s worth every penny! I’ve been using EssayTab for my essays in college as well as in grad school, and they always deliver excellent content.

College Student


Frequently Asked Questions

Can I get a plagiarism report?

Yes. We have a strict anti-plagiarism policy, ensuring that every paper we deliver to our clients is 100% original. Our writers are required to write each paper from scratch. We never use any pre-written or pre-written material in our papers.

Can you proofread my paper for me?

Proofreading is never fun, no matter how much you love the smell of red pen in the morning. Don’t enjoy reading your own writing? You’re not alone. Don’t have time to revise your work or read a full-length novel? We feel ya. That’s why we offer affordable proofreading services to university students in a range of areas, including history, literature, and business studies.

When will my paper be ready?

We do our best to complete all assignments on time. Please, place your order on time before the exact deadline to avoid any mishaps.

If you have not received your order and the deadline has passed, please contact our friendly customer support team and they will send it to you immediately.

What do I do if I'm not satisfied with my paper?

If for some reason, you’re not satisfied with the completed paper, simply reach out to use and we’ll revise it.

What is Essaytab.com?

Essaytab.com is an academic writing site that helps students write top-notch essays and research papers.

How much does EssayTab cost?

Price starts at just $11 a page. Our prices are very affordable, and we guarantee to deliver your paper on time. We hire only the most qualified writers who can produce a high-quality custom essay, research paper, or dissertation on all academic topics.

Is this the best essay writing service?

There are many essay writing services available. And, it is your responsibility to choose the best and the most trusted one for you ⇒ Essaytab.com. The best essay writing service should be able to provide all kinds of essays, from persuasive, expository, argumentative essays to any other type of essays. So basically, if you want to buy an essay online, you should be looking for a reliable company that can offer you a wide range of options.

The best essay writing service should also have a good customer support system in place. You would probably need some help while ordering your essay online and so it is important that you get assistance from someone who knows what they are doing. The best essay writing services should offer round-the-clock customer support service so that whenever you need it, someone will be there to help you out.

The best essay writing services should also offer affordable prices along with high-quality work. Not every company that offers cheap prices provides quality work, but some companies provide both quality and cheap prices, and these companies are known as the best ones because they offer what they promise!

How do I place an order?

It is easy to place an order at our essay writing website. It is all done online. All you need to do is fill out the order form, which will take only a few minutes of your time.
Once you complete the order form, we will start working on your essay immediately. Once your paper is completed, we will send it back to you via email, and you will be able to download it and submit it on time without any additional work required on your part.

How is the price of my essay determined?

The price of an assignment is based on:

1) Academic Level: Price starts at $11 per page but increases by $10 when you select College 1-2, $15 for College 3-4, Master’s $25 and $30 when you select PhD level. The base price for all academic levels is just $11 per page.

2) Number of pages. The more the pages the higher the price.

3) Deadline: Shorter deadlines like 12 hours attract an extra fee. We advise our clients to orders essays in advance to avoid delays.

Is EssayTab legit/legal?

Yes, EssayTab is 100% legal. Here’s just a few reasons why you should choose essaytab.com for your assignments:

1) Professional editors: Our editors fact check each assignment to make sure that it meets the clients requirements and is 100% plagiarism free.

2) High-quality work: We guarantee that the completed essay will be written from scratch.

3) Confidentiality: We do not share your information with any third parties.